Word: nobuhiko
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...proposals, carried to Washington by Nobuhiko Ushiba, Japan's new Minister of External Economic Affairs, were put together in response to intense U.S. pressure on Japan to reduce its trade barriers and stimulate its economy in order to boost demand for imports. But the concessions were far less significant than American officials wanted. To Robert Strauss, the President's chief trade negotiator, the proposals "fall considerably short of what this Government feels is necessary." Not surprisingly, Ushiba himself, in a burst of frankness, had warned reporters before leaving Japan that his proposals would not satisfy the Americans...
...should not only please Japanese consumers and workers but give businessmen more incentive to sell at home rather than abroad. Underscoring Japan's concern about its strained trade relations with the U.S. and Europe, Fukuda also created a new Cabinet post, Minister of External Economic Affairs, and named Nobuhiko Ushiba, 68, a former Ambassador to Washington, to fill it. Ushiba will act as liaison and troubleshooter with Japan's trading partners...
...fact, that they are now in a position to make tangible displays of gratitude. In a recent address at Harvard, Chancellor Willy Brandt pledged $47 million for the formation of an American-run cultural foundation to be called the German Marshall Plan (TIME, June 19). Last week Japanese Ambassador Nobuhiko Ushiba announced in Washington, D.C., that his nation was giving the U.S. a reverse Fulbright program...
...selling oranges, tobacco or computers abroad might not seem to rank among the foremost concerns of foreign policy. Yet just such trade problems dominated the nation's dealings with important allies last week. In Washington, William Eberle, President Nixon's special representative for trade, pressed Ambassador Nobuhiko Ushiba for an agreement to lower Japanese tariffs, taxes or quotas on cars, computers, fruit and other U.S. goods. Then the abrasive-mannered Eberle jetted to Brussels to demand that Common Market officials let in more American citrus, tobacco and grain. He got some moral support from 15 members...