Word: nocera
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...years of his tenure as CEO of Time Warner, you'd know the reason: he doesn't want to work that hard. Those New York business leaders who are trying to convince him to follow in the footsteps of Michael Bloomberg need to find another horse to ride." -Joe Nocera of the New York Times, July 11, 2008, on the odds of Parsons becoming mayor of New York City...
...authors. Within a span of 48 hours, Penguin imprints scooped up three of the hottest gets, shelling out millions in advances. Andrew Ross Sorkin will write a behind-the-scenes account of the Wall Street crisis, Too Big to Fail, for Viking, while his New York Times colleague Joe Nocera, along with Vanity Fair contributing editor Bethany McLean, will do a long-term take on the crisis for Portfolio, with their advance rumored to be as much as $1.6 million. Roger Lowenstein, contributing writer for the New York Times Magazine, is writing Six Days That Shook the World for Penguin...
...authors about a story this major, especially if we think those books aren't competitive with each other," says Adrian Zackheim, president and publisher of Portfolio. "We'd rather have people of prominence writing for us than one of our competitors." The books will come out at different times - Nocera and McLean's book isn't due until 2010 - and the writers' voices will make them distinguishable, he says...
...could not understand its impact. That's not a service to the audience, but it's the impression I've gotten at times even from business journalists I normally admire. Last night on PBS's NewsHour, for instance, an anchor put the question to the New York Times' Joe Nocera. I've heard him discuss business news in layman's terms masterfully on NPR for years; if anyone could put this in perspective succinctly, I thought, it would be him. But his answer was yet another of those general explanations - businesses lose access to money, people lose jobs - that avoided...
Some collections of columns are a lazy effort to wring a few more bucks out of dated material. Not this one. Nocera, a business columnist for the New York Times who spent a decade at FORTUNE, energetically updates some of the biggest business stories of the past two decades. Warren Buffett, T. Boone Pickens Jr. and Henry Blodget, among others, get the close-up Nocera treatment, which uses their stories to explain the intricacies of business to readers. His smart writing and keen insight are a treat for those who find Steve Jobs a more compelling celebrity than Britney Spears...