Word: nohmura
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...rule. Top executives are expected to spend up to three or four nights a week entertaining-eating in posh restaurants or golfing on lush greens. When a Japanese company launches a new product, its executives entertain prospective buyers to help them reach a consensus fast. Says Ryutaro Nohmura, a leading tentmaker: "Kosai-hi is nothing less than the lubricant for our enormous business machine, the very source of our economic vitality...