Word: nokia
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Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...
...bring traditional TV to the planet's mobile-phone users. Policelli was taking part in a trial launched by British mobile operator O2 and broadcaster Arqiva to deliver 16 channels - including bbc One, bbc Two, bbc News 24 and Sky News - to phones supplied by Finnish handset giant Nokia. For the last five years, mobile companies have been dressing up phones with colorful screens, cameras, Internet access and music players, but Policelli is part of an experiment to take the device another step further by transmitting images over broadcast airwaves rather than mobile-phone networks. The TV industry has already...
...biggest networks will start broadcasting free of charge to users with mobile devices made by Samsung, LG and others, bypassing mobile networks completely. Mobile phones and television companies "are coming together and creating lots of questions like, 'Who owns the customer?'" says Richard Sharp, vice president of multimedia at Nokia. As with many nascent technologies, though, there are some hurdles to overcome before mobile TV goes mainstream. It's not yet clear, for example, whether consumers are willing to pay the estimated $650 (less if operators subsidize them) for TV-ready handsets. Mobile-TV broadcast companies also face the daunting...
...Karonis are on the cusp of a movement that could be called The Invasion of the Mobile Snatchers. Ever since the beginning of commercial cell-phone services some two decades ago, mobile phones and mobile operators have gone together like railroad cars and railroad tracks. Handset vendors such as Nokia and Motorola provided about 2 billion phones to mobile operators like Vodafone, Orange and Verizon, which in turn put them in the hands of consumers who pay to transmit calls over the operators' mobile networks. Indeed, many operators subsidized the handset business, picking up the cost of the phones...
...previous boss took Nokia from creaky Finnish conglomerate to the world leader in mobile phones; Olli-Pekka Kallasvuo will have to make sure it stays there. As former head of the phone unit and CFO, Kallasvuo, 52, has the operational chops to succeed longtime CEO Jorma Ollila next June. But the landscape is far different from the one Ollila dealt with: cell phones are ubiquitous, sales are slowing, and margins are thinning. Nokia needs more cutting-edge products, as its two closest rivals, Motorola and Samsung, ramp up their attacks. Still, Kallasvuo is a good bet to answer that call...