Word: nokia
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...once the cell phone panic takes hold. Apparently, cell phones don't only cause us to wreck our cars and die in fiery balls of steel, they also may contribute to the development of brain tumors. After years of pooh-poohing the dangers (and happily pocketing checks from Nokia and Motorola), the government has finally gotten nervous enough to sponsor a study in which cell phone users' brains will be carefully monitored (although not while they're driving). Nothing is clear at this point; cell phones could be perfectly safe, or they could be the handheld equivalent of a brain...
...Nokia's own revolution began in 1992, when Ollila was appointed CEO and told to come up with a survival plan. He shed the rubber, paper and other businesses in favor of a new focus: wireless telecom. As a junior exec in charge of the mobile-phones division, Ollila, a former banker with a master's degree from the London School of Economics, had thrown his support behind an emerging digital network standard known as GSM (Global System for Mobile Communications), a gamble that has paid off handsomely. Today GSM rules more than half the wireless world, and Nokia...
...simple explanation: Nokia's phones work well and look great. The company, notes Josephthal & Co.'s Mirva Anttila, was the first to recognize that different models would appeal to different market segments--teenagers, the fashion-conscious, bargain hunters and mobile professionals. The 2100 series, unveiled in 1994, was its breakthrough product, the first with changeable face plates and an attractively curvy design. Nokia reinvented the mobile phone as an accessory that more and more people just had to have...
Beyond production efficiency that has helped Nokia achieve a profit margin of 24% (others "barely eke out 1% to 5%," says the Yankee Group's Craig Ellingsworth), another Nokia strength is a corporate culture remarkably free of politics and oversize egos. That lends itself to fruitful partnerships, such as Nokia's deal with AT&T to develop a phone for the launch of the carrier's Digital One Rate plan in late 1997, which was crucial to establishing the Nokia brand in the U.S. Ollila, a married father of three, explains, "When you come from a little country this...
When that happens, Japanese consumer-electronics giants like Sony and Panasonic are likely to stage their own assaults on the market and chip away at Nokia's lead, warns Iain Gillott of IDC. But Ollila is undaunted. "In 1991," he recalls, "people were telling me, 'Now that you've been able to get [your mobile-phones business] into the black, you should sell it quick, because the Japanese will...