Word: noma
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Dates: during 1930-1939
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Here I express my heartfelt thankfulness for your kind introduction about Mr. Seiji Noma, the president of the Hochi Shimbun and Magazine King, in your publication of TIME...
Mainichi, Nichi-Nichi and Asahi long dominated the Tokyo and Osaka fields. In 1930 a potential rival, Hochi (News), passed into the hands of the man whom Motoyama's death left sitting on Japan's journalistic throne. He is Seiji Noma, "The Magazine King." A big round-faced man with a big ragged mustache. Publisher Noma likes to call himself and be called "The King." He named one of his magazines King. He gives presents, such as scarves, with King stamped all over. Validating the title is the combined circulation of his nine magazines-more than...
Japanese are almost 100% literate. One in five reads a Noma magazine. Printed cheaply on thin paper, these magazines were the first to appeal to Japan's masses, contain a shrewd mixture of entertainment, information and morality. "The King's" slogan for them all is "highly entertaining and doing a lot of good...
...versatile tycoon, "King" Noma makes his magazines sell many a bottle of his "Durikono," health beverage, and "Pamile," eye lotion...