Word: noma
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Mainichi, Nichi-Nichi and Asahi long dominated the Tokyo and Osaka fields. In 1930 a potential rival, Hochi (News), passed into the hands of the man whom Motoyama's death left sitting on Japan's journalistic throne. He is Seiji Noma, "The Magazine King." A big round-faced man with a big ragged mustache. Publisher Noma likes to call himself and be called "The King." He named one of his magazines King. He gives presents, such as scarves, with King stamped all over. Validating the title is the combined circulation of his nine magazines-more than...
Japanese are almost 100% literate. One in five reads a Noma magazine. Printed cheaply on thin paper, these magazines were the first to appeal to Japan's masses, contain a shrewd mixture of entertainment, information and morality. "The King's" slogan for them all is "highly entertaining and doing a lot of good...
...officer's messroom. He could color the Missouri Capitol with brilliant sea-script proclaiming, "We [the Navy] Are Ready Now." The Naval Academy received ten of his paintings as the gift of the late George von L. Meyer. With more delicate panels he made gay the steam yacht Noma for Vincent Astor, the schooner yacht Vagrant for Harold S. Vanderbilt, the yacht Viking for George F. Baker Jr. Among yachtsmen and Navymen, wherever he went, he made paintings, made friends...
...Expedition. The book is a chronicle of the Harrison Williams Expedition in the Spring of 1923. Williams is the Cleveland -New York public utilities capitalist who financed the expedition and donated the Noma, his luxurious 250-foot steam yacht. He went along. Beebe was director of scientific work. Dr. William Morton Wheeler, distinguished Harvard entomologist, was a member of the party. There was also a physician and a surgeon, a game-fisher, a curator of dredging and diving, a chief hunter, a marine artist, a photographer and cinematographer (John Tee-Van) a preparateur, a taxidermist, a scientific artist...
...limited a time at its objective. The reader soon learns why. The Galápagos are all but uninhabitable. There is little or no water to be had on the islands. Water both for the boilers and for drinking and personal use had to be carried along. The Noma watered and coaled at Panama, sailed for the Galápagos, 800 miles away, and was able to stay only three weeks. It had to return to Panama for the essentials, and then came back for another nine days...