Word: non-western
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Dates: during 1950-1950
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...fever has spread to non-Western fields: there are Hopalong Cassidy cookies, candy bars, wallpaper, soaps and watches. A Hopalong Cassidy comic strip runs in 75 daily and 42 Sunday newspapers; every week a network of 500 Mutual radio stations broadcasts the General Foods-sponsored Hopalong Cassidy show (Sun. 4 p.m. E.D.T.). And Composer Nacio Herb Brown (You Are My Lucky Star, Singin' in the Rain) has signed up for the exclusive privilege of writing songs about Hoppy...
...second criterion is that the Western should not be adulterated with extraneous, non-western material. "Buffalo Bill" worries about the problems of old age in America, "natural" vs. "scientific" medicine, journalistic responsibility, and the degradation of royalty as it wallows in its plot; "Western Union" sticks to putting up its telegraph line. "Buffalo Bill" gapes for minutes at a time at its overdressed heroine--it was a dour day when someone discovered that Alexis Smith in tights, watching a bar-room brawl, could pull in millions of dollars from audiences that had formerly found Westerns beyond comprehension...