Word: nonalumni
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...model for the pay-now, go-much-later concept a year and a half ago, when it initiated a plan, originally for the children of alumni, by which a payment of $4,450 to the school bought four years' tuition 18 years later. Some 600 have signed up, including nonalumni students, who have since been brought into the program. Canisius in Buff'lo and the University of Detroit now provide similar plans. All three also offer rate-for-'ge variations. A 17-year-old bound for Detroit, for example, can put up $20,284 now for four years starting...
higher education cost $7.8 billion; voluntary support supplied more than $1 billion, of which the corporate share was 16%, compared with 24% from foundations, 23% from nonalumni individuals, 22% from alumni. With enrollment surging toward 7,000,000, the nation's campuses still need help from hundreds of companies that have not yet felt the duty...
Equally significant was a sharp rise in nonalumni individual donations (17.2% of the total), which became the second biggest source of gifts. Perhaps most important, 26% of all the money was given with no strings attached, the kind of gift that educators prefer. Best evidence of a steady increase: the 517 schools taking part in all three of the council's surveys since 1954 reported a gain in gifts...
...does Notre Dame do it? Many Notre Dame critics-and they are legion, particularly among rival coaches-point out that Notre Dame's bird-dogging alumni fervently flush out football players by the covey. Even nonalumni, e.g., New York's subway variety, feel such a kinship for the Fighting Irish that they adopt Notre Dame and flood it with batches of scouting reports on swivel-hipped high-school backs, blockbusting linemen. Notre Dame acknowledges the bird-dogging tactics of its alumni talent scouts, but points out briskly that, unlike some institutions which pull players out of trees...
...liberal-arts building and art gallery, and a $3,600,000 science building, named for Notre Dame's Father Julius Arthur Nieuwland, chemist-pioneer in the making of synthetic rubber. The building program has been paid for by the gifts of alumni and Notre Dame's many nonalumni friends, not by football receipts...