Word: nonaspirin
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...regular use of nonsteroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen offers some protection. About 44,000 men and 99,000 women were followed for 14 and 18 years, respectively. Researchers found that the risk of developing Parkinson's was 45% lower among men and women who regularly used nonaspirin NSAIDs than among nonusers. Also last week a Parkinson's patient was treated with an experimental gene therapy. Results probably won't be known for months...
...fever and extensive body rash?can make death look attractive. Doctors sometimes confuse a dengue case with ordinary flu (the sensitive, pinkish rash is often the best indicator of dengue). But the worst suffering rarely lasts more than a week. Treatment consists of little more than bed rest and nonaspirin painkillers...
...market share it held before the still unsolved poisonings. "It's a miracle, pure and simple," said Joseph Riccardo of the Bear, Stearns investment banking firm. "The consensus among shrewd advertising executives on Madison Avenue was that the brand name would never recover." Indeed, after the deaths the nonaspirin drug's share of the $1.2 billion painkiller market fell from 35% to 7%. In a poll, a majority of Tylenol users said they probably would never return to the capsules...
...role of self-sacrificing servants of the people. They generated enormous public sympathy and managed to convince most Tylenol consumers that [the consumers] owed the company cooperation in saving the product." Tylenol's share of the market has climbed back to nearly 29%, despite the fact that other nonaspirin brands, including Anacin-3, Panadol and Datril, are offering stiffer competition than the company faced a year...
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