Word: nonaudio
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...audio function and take up less than 1 MB of space. Other corporations, such as the Gap, Pepsi and Paper Mate, have given away iPods and free downloads, but this is the first time a consumer packaged-goods company has promoted its wares using a nonaudio application. And recipe downloading is picking up steam. Chef Emeril Lagasse has launched 1,000 free iPod recipes, Enrique Quintero Design sells 260 recipes from an online PodGourmet database, and hip barflies are lapping up the iBar--downloadable drink recipes from Talking Panda. --By Kristin Kloberdanz/Chicago
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