Word: nonbroadcast
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...Gaspin, president of cable entertainment and digital content for NBC Universal. "We now look at every show's potential for wireless, online and other new media." The Tonight Show with Jay Leno, for instance, has an "embedded" writer-producer whose job is to focus on the best bits for nonbroadcast platforms. In dramas, Law & Order producer Wolf envisions shooting more close-ups to accommodate smaller screens, as well as edgier scenes that might help sell downloads but wouldn't get past the networks' censors...
...plus post again raised questions about CBS management's foresight in grooming its own top executives for broad responsibilities. Most of them are heavily broadcast-oriented, even though in recent years the company has grown highly diversified and now gets more than half of its sales from such nonbroadcast divisions as book publishing, baseball (the New York Yankees), musical instrument manufacturing and motion pictures. Thus, CBS's prime need at the top is financial expertise, a field in which Taylor became almost an overnight star...
...cigarette sales last year by more than 11%, and is constructing an $80 million factory in Richmond, which it claims will be the world's largest assembler of cigarettes. In addition, the industry has made a notable saving on its advertising budget. Even though cigarette makers increased their nonbroadcast advertising by some $133 million in 1971, their total advertising expenditure declined by $78 million...
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