Word: nonbroadcast
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Dates: during 1970-1979
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...plus post again raised questions about CBS management's foresight in grooming its own top executives for broad responsibilities. Most of them are heavily broadcast-oriented, even though in recent years the company has grown highly diversified and now gets more than half of its sales from such nonbroadcast divisions as book publishing, baseball (the New York Yankees), musical instrument manufacturing and motion pictures. Thus, CBS's prime need at the top is financial expertise, a field in which Taylor became almost an overnight star...
...cigarette sales last year by more than 11%, and is constructing an $80 million factory in Richmond, which it claims will be the world's largest assembler of cigarettes. In addition, the industry has made a notable saving on its advertising budget. Even though cigarette makers increased their nonbroadcast advertising by some $133 million in 1971, their total advertising expenditure declined by $78 million...
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