Word: nonbroadcast
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Dates: during 2000-2009
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...Gaspin, president of cable entertainment and digital content for NBC Universal. "We now look at every show's potential for wireless, online and other new media." The Tonight Show with Jay Leno, for instance, has an "embedded" writer-producer whose job is to focus on the best bits for nonbroadcast platforms. In dramas, Law & Order producer Wolf envisions shooting more close-ups to accommodate smaller screens, as well as edgier scenes that might help sell downloads but wouldn't get past the networks' censors...
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