Word: noncash
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Perhaps all this was not gone for good, for-although it did not own its printing plant, or a large inventory of paper-PM still claimed to have substantial noncash assets. But its payroll ran $25,000 a week and its actual operating losses were larger. Its circulation, in the neighborhood of 70,000 newsstand sales and 30,000 copies delivered by mail (presumably trial subscriptions), was still far from the breakeven point...
...Viroqua, Wisc., Bartender Art Jacobson took down one of his humorous wall mottoes, designed to discourage noncash customers, which read: "Liberal credit extended to all 80 years of age or over when accompanied by a parent." Two elderly men had just walked out without paying for their drinks, one saying, "I am Nels Bjerke, just turned 80 six months ago. This is my father Gundar...