Word: nondiet
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Dates: during 1970-1979
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...drinking cans or bottles of ordinary soda pop (which contain about 100 calories, v. no calories for the diet soda). The results of all these comparative calculations were decidedly in favor of the saccharin-spiked drinks. Says Cohen: "If all other things were unchanged, the substitution of diet for nondiet drinks would increase life expectancy by 100 times more than the cancer risk reduced...
...This nondiet is clearly not for everyone. About 20% of those who sign up eventually drop out. Others have occasional lapses, like yielding to the temptation of an ice cream sundae, though most seem to lose their appetites entirely. A few complain of dizziness, dry skin and hair loss in the first weeks. But if they can endure, the fasting pays off. Vertes says that of the more than 750 patients who have been treated, some 80% have lost at least 80 lbs.-to say nothing of such benefits as the reduction of blood sugar in diabetics or the lowering...