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Dates: during 1990-1999
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American voters are hypocritical about many things, but none more so than "change." They want it, until it looks as if they might get it. "Change" was Clinton's mantra in 1992. Yet fear of change was a powerful force for the Republicans once he was elected. The most effective theme in their campaign against Clinton's health-care reform, for example, was that you might--might--not be able to keep your same doctor. So the Republicans got control of Congress, also promising change, and also got stung when they tried to deliver change...
...focus not on dreams of the future but on what is attainable here and now. That, however, was no longer very much. For the past two years Clinton has largely been playing defense--very adroit defense--against Gingrichian zealotry. He cast 15 vetoes in 1995 and 1996, vs. none at all in 1993-94, and held out through two government shutdowns to force congressional Republicans to drop their deepest proposed spending cuts...
...idea was to blast the Atlantans from the shelves and fountains using a combination of new products such as sugar-free Pepsi Max, new bottling alliances, and new advertising combined with an old arrogance that Pepsi's marketers have always had in two-liter sizes. None more so than Christopher Sinclair, who led Pepsi's international soft-drinks business. He told Fortune in 1994, "If Coke starts growing 8%, we'll do 10% or 12%." He predicted non-U.S. sales of $5 billion...
There was some throat clearing for a moment among the speechwriters, as deep disillusionment overcame them. None of these classic guys, they realized, had ever written a convention speech before, and probably the whole lot of them working overtime couldn't put together a 30-second commercial if they tried. "Darn," said the President finally, "get me a real writer. Like that Helprin fellow, if he's still peddling paragraphs--or, hey, what about Peggy Noonan herself...
...raising. He serves on a presidential advisory board overseeing intelligence agencies; in 1995 he was instrumental in persuading the Los Angeles Rams to move to St. Louis. Would revelations of psychiatric treatment sink a candidacy today? Says Eagleton: "I think there is a greater understanding and awareness of depression. None of that was debated or discussed...