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Dates: during 1990-1999
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...none of that. I do everything wrong...
Maxim, to its credit, will have none of that, or only a little. It is ironic about its dumbness in the manner of a show like South Park, which is to say that the irony is often barely discernible, white noise for a generation that likes to laugh unapologetically at poo and look at pictures of breasts without feeling that Patricia Ireland is peeking over anyone's shoulders. In its British form, like competitor FHM, Maxim is what is known as a "laddie" magazine, the periodical of choice for soccer hooligans. Its real secret is that virtually all the articles...
...news last week was that Details editor Michael Caruso was fired even though Maxim-ization had helped the magazine to recoup several years' worth of circulation losses. The new hire is none other than Maxim's editor, Mark Golin, who came to the magazine just a year ago from Cosmo. (Conspiracy?) Details, he says, won't "become Maxim," though it will "certainly have women and beer in it." He is tired of the criticism that Maxim has dumbed the category down. "Is civilization really coming to an end? Come on, you can get pictures of women and donkeys...