Word: nones
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...none of your coverage of the disaster in Haiti has there been any mention of the 200-strong medical and rescue team from Israel. They worked around the clock pulling people from under the debris, performing operations and even delivering babies. They were the first to arrive and were surrounded by medical teams from Russia, Colombia and the U.K. It was the same in the recent Turkish earthquake, the same Israeli team was there, and I looked in vain, in various media, for a hint of it. Yan Sever Karmiel, Israel...
...Back to the Future In half a century, the wild South China tiger population in China has been reduced from perhaps 4,000 to - Beijing disputes this - none. During Mao Zedong's time they were considered a pest and extermination campaigns were launched against them. Also taking a toll were loss of habitat, declining prey numbers and, as the economy took off, growing demand from traditional Chinese medicine for every part of the animal: whiskers, penis, bone, even feces...
...scuppered by an inconvenient truth. In 2000, he and Minnesota Zoo teamed up with the SFA to make a census of wild South China tigers. They surveyed eight reserves in seven provinces over 18 months, set up hundreds of camera traps and investigated reports of any sighting - but found none. It was the first documented case of a tiger subspecies disappearing from the wild since the Javan tiger did so in the 1970s. Western colleagues cautioned Tilson that his gloomy conclusion would irritate the SFA. "They were right," he says, laughing. "It really irritated them. I was pretty much shunned...
...around the world. Finally, the risk that Somalia could ignite a wider conflagration across the Horn of Africa - sucking in Ethiopia, Eritrea and even Kenya - is real but, again, nothing like the one in Afghanistan's neighborhood. As U.S. ambassador to Kenya Michael Ranneberger never tires of pointing out, none of Somalia's neighbors are nuclear powers. "We are a little wary of the comparisons," he says...
...None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases...