Word: nonexperts
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Dates: during 1960-1969
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...paranoid individuals. I do not believe the number of paranoids among students is greater than their number would be in any comparable group of the population. They become dangerous again because of their high intelligence, which permits them to hide more successfully the degree of their disturbance from the nonexpert. Having worked professionally with some of them for years, I know that student revolt permits them to act out their paranoia to degree that no other position in society would permit them...
Aimed at Everybody. Sylvia asks the reader to come equipped with nothing more than an interest in a basic commodity: money. She supplies the rest, in a pattern so skillfully simple, informal and clear that it slides readily even into the nonexpert mind. "Increasing productivity" turns into "a bigger output per man per hour." "Discount rate" becomes "borrowing rate." Rather than indulge in bafflegab, Sylvia takes a paragraph to explain the jargon...