Word: nonfarming
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Dates: during 1950-1959
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...technical farm features, replaced them with over-the-fence news for farmers. To separate his rural but non-farm readers from farmers, in 1943 he bought the newsweekly Pathfinder, later changed its name to Town Journal (circ. 1,592,615), and reset its editorial sights to lure small-town nonfarm readers. To increase Farm Journal circulation, Publisher Patterson and President Richard J. Babcock, 43, started three regional editions, printing specialized news and information for farmers in all sections of the U.S. Ad revenue climbed from $300,000 in 1935 to nearly $10 million last year; circulation more than doubled...
Last week the Commerce Department's index of wholesale industrial prices (nonfarm, nonfood products) showed the amazing stability of current industrial prices. The new figure of 115.7 (1947-49 = 100) was the same as a month before and only 1.2 points above the year-ago level...
...farmer really the forgotten man of the boom? Actually, he is doing better than figures of the past few years indicate. Since 1939, farmers' incomes have risen more sharply than nonfarmers' (276% against 189%). The purchasing power of individual farmers has also been disproportionately higher; it is up 70% since 1939, compared with a 50% hike for non-farmers. Moreover, the trend from farm to city cut the number of farmers by 3.5% last year. Thus, per capita farm income last year rose slightly (from $914 in '53 to $918). At the same time per capita nonfarm...
...nation's employed labor force (62,242,000) there are only 6,970,000 farmers. The 17 million labor force of 75 years ago was divided almost equally between farm and nonfarm. Women workers (19,353,000) today are 31% of the labor force, compared to 25% in 1940. There are 1,273,000 fewer farm workers and 321,000 fewer domestic servants than in 1940, but 1,836,000 more commercial service workers. Of the nation's 2,678 female morticians and embalmers, 35 are unemployed...
...increase its capacity at Lafayette and build a new plant in Dallas to tap the fast-growing Southwest market. The new program will boost National's production from 120 houses a day to 275. Next year's production goal: 30,000, or about one in every 25 nonfarm houses built...