Word: nonfat
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Dates: during 1950-1959
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...given time, about one-quarter of the U.S. population is on a diet; 2) the first thing dieters are likely to give up is milk products. Per capita consumption of whole milk and butter has dropped 19% since the war. But consumption of low-calorie skim milk and nonfat dry milk has risen as much as 136%. To fight the diet menace, the dairy farmers will spend between $6 million and $10 million in the next year, touting milk as the "ideal food" around which to build a reducing diet...