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Though it is too early to gauge the full effects of the broadcast ad ban, tobacco executives as yet feel no need to resort to such far-out expedients. Under relentless attack from critics, the tobacco industry withstood the 1970 recession better than almost any other U.S. business. New York...
In some shops and drugstores, cigarette counters forgo profits to sell smokes as "loss leaders"-a tactic aimed at building customer traffic in general. At the other end of the price scale, the tactics are less subtle. In mid-Manhattan, not far from an A. & P. supermarket where shoppers buy...
For the most part, however, tobacco-men profess confidence that the cigarette habit will not lose its hold on the public. The industry's largest producer, R. J. Reynolds Tobacco Co. (Camel, Winston, Salem) is test-marketing in Southern California, New England and North Carolina a new king-size...
Percolating Sales. But the consumers are listening. Using U.S. market research techniques, Young & Rubicam knocked on doors, found that Germans believe Americans have a knack for brewing the world's tastiest coffee. Result: Y. & R. started advertising Maxwell House coffee as "America's Favorite Coffee," and sales have...
Camel (nonfilter) Pall Mall (nonfilter) Winston (filter) Lucky Strike (nonfilter) Kent (filter)
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