Word: nonfrozen
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Dates: during 2000-2009
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Keep wishing. The Snyder family--secretive and at times turbulent--has stubbornly resisted outside investors since the restaurant's inception in 1948. Its fierce devotion to its core business--serving tasty, nonfrozen, nonmicrowaved, made-to-order burgers and fries--has kept the company profitable and growing; remember that hundreds of fast-food-franchise concepts have flamed out since then. "Keep it real simple," Harry Snyder, a co-founder with his wife Esther of In-N-Out, would often say. "Do one thing, and do it the best you can." The company thrived on its stellar customer service and higher-than...
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