Word: nongeeks
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Dates: during 2000-2009
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...Hammer, charged with "broadening" the fan base, which, not to put too fine a point on it, largely means: bring in women. Hammer dismisses the idea that "female sci-fi fan" is a contradiction in terms. "Mary Shelley wrote Frankenstein," she notes. But the key to attracting women, and nongeek men, is emphasizing drama over technology, psychological drives over warp drives, fi over sci. "These viewers want things that have more emotional and ethical components," says Hammer. "They'll say, 'I'm not a sci-fi freak, but I loved The Sixth Sense...
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