Word: nonmainstream
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Dates: during 1980-1989
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...dollars or so per line, they are the natural outlet of the discreet, the sincere and the sensitive, all seeking kindred spirits for meaningful relationships. Classified love ads, once relegated primarily to nonmainstream papers like New York City's Village Voice and the sex magazines, are now blossoming almost everywhere. In the ad columns of at least 100 magazines and newspapers, even in dailies like the Chicago Tribune, armies of hopeful DWMs and SWFS seek mergers as POSSLQs (translation: divorced white males and single white females wish to unite as persons of the opposite sex sharing living quarters...
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