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Word: nonmainstream (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

Today, Cubao X is buzzing. Shops come and go quickly, so you never know who will open their doors at 4 p.m. - the hour that most of the owners, being night owls, prefer to commence business. "It's completely different from a mall - it's still independent and nonmainstream," says indie filmmaker Bong Salaveria. His appointment-only antique store, Vintage Pop, was one of the vanguard establishments of the newly recolonized compound. Salaveria closed it in July - he is about to emigrate to Canada - but Vintage Pop's range of 20th century kitsch, which Salaveria sometimes customized, was emblematic...

Author: /time Magazine | Title: The X Factor: Manila's Footwear Expo | 8/12/2009 | See Source »

...Palin story--in particular, her daughter Bristol Palin's pregnancy--showed just how interdependent the mainstream and nonmainstream media have become. The Palin camp revealed the news after blogs published rumors that Palin had faked her own recent pregnancy to cover up an earlier one of her daughter's. Mainstream outlets left these rumors alone until the Palins' disclosure, but once the story was out, the perception was that "the media" had hounded the family into opening their personal lives...

Author: /time Magazine | Title: Campaign '08: The Media's 24-Minute News Cycle | 10/31/2008 | See Source »

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