Word: nonmedia
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...comp list." Yet the sign-up rate among those who received Brill's cheeky direct-mail pitches is running close to 7%, far above expectations. That has prompted Brill to boost the projected circulation for the launch issue from 175,000 to 250,000. "Will an audience of nonmedia people be interested in this magazine?" asks Brill. "I think we've answered that question...
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