Word: nonprofit
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Dates: during 1990-1999
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What is the perfect gift for a high-caliber woman? Perhaps a subscription to Women & Guns, a new publication put out by the nonprofit Second Amendment Foundation in Bellevue, Wash. Says Sonny Jones, editor of the female-staffed monthly: "I don't want to encourage women to buy guns but to promote training and education for those who already have them...
...Visa and MasterCard have introduced so-called affinity cards for conservation groups. As in credit-card programs that award frequent-flyer mileage on major airlines, the nonprofit organizations receive a small percentage of the bill charged by each new member customer. The Nature Conservancy has taken in $150,000 from MCI since the program began last February, and expects its take to grow to nearly $400,000 annually in the future...
...face of a weak economy, corporations are cutting back on their direct donations to nonprofit groups in favor of what they call "cause-related marketing programs." Businesses with products closely tied to the interests of a nonprofit organization can profitably target environmentalists and even help recruit new members for the green organization. These new members in turn can become loyal customers. Orvis, which markets fly-fishing and hunting equipment, donates nearly $500,000 to groups that support wildlife and clean water, ranging from Trout Unlimited to the Ruffed Grouse Society...
Such relationships need not be monogamous. In addition to its tie-in with MCI, the nonprofit Nature Conservancy recently established a partnership with the profit-seeking Nature Co., which sells art, maps and gadgets designed with ecological themes through 60 stores and a catalog with a circulation of 4 million. The National Wildlife Federation has licensed its logo for use on toys, T shirts and stuffed animals at K-Mart, Sears and other stores across the U.S. The N.W.F. also allows American Greetings Co. to sell a series of birthday cards made from recycled paper and sporting pictures of endangered...
...even well-informed, well-equipped teenagers engage in high-risk sexual activity. "The strategic mistake we're making is to assume that more knowledge and greater access to condoms are going to change high-risk behavior," says Stan Weed, 48, director of the Institute for Research and Evaluation, a nonprofit laboratory in Salt Lake City. "Teens approach sex in neither a logical nor a rational...