Word: nonprofit
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Dates: during 1990-1999
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...matter how worthy the touted product or cause. Last year the Red Cross responded to Hurricane Hugo and the San Francisco earthquake by mailing 12 million appeals, twice the organization's usual annual outpouring. Disabled American Veterans sent 38.5 million fund-raising pieces. In the case of some nonprofit organizations, as much as 90% of all funds raised through mail campaigns are applied to more mailings to raise more money...
Commercial and nonprofit direct mailers have to work much harder than members of Congress to address their pitches to specific audiences. To sing their siren songs effectively, they rely on a bewildering variety of list compilers, list brokers and list managers. In short, the mail-order industry is teeming with precisely the sort of people Montgomery Ward set out to eliminate: middlemen...
...name-trading game is now an estimated $3 billion business in itself. Rental lists, which cost anywhere from $50 to $150 per 1,000 names, are bartered not only by most mail-order houses and many nonprofit organizations but also by a few public utilities and telephone companies. List owners typically pay a 20% commission to a list broker and 10% to a list manager. Even with those overheads, some concerns make more money from the rental of their lists than from the sale of their products...
Seldom has a warning been so baldly ignored. Back in 1926 the nonprofit College Board introduced the Scholastic Aptitude Test with a cautionary observation: "This additional test," said the board, "should be regarded merely as a supplementary record. To place too great an emphasis on test scores is as dangerous as the failure properly to evaluate a score...
...revisions have again focused attention on what one critic, author David Owen, has called "probably the most powerful unregulated monopoly in America": the Educational Testing Service of Lawrence Township, N.J., which prepares the exams for the College Board to administer. And not just the SATs. A nonprofit corporation, ETS is by far the nation's largest private educational assessment service, offering a variety of tests that range from electrology to law to the federally sponsored National Assessment of Educational Progress, which measures student achievement in seven subjects. Founded in 1947, ETS has a serene, campus-like headquarters near Princeton University...