Word: nonprofit
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...Visa and MasterCard have introduced so-called affinity cards for conservation groups. As in credit-card programs that award frequent-flyer mileage on major airlines, the nonprofit organizations receive a small percentage of the bill charged by each new member customer. The Nature Conservancy has taken in $150,000 from MCI since the program began last February, and expects its take to grow to nearly $400,000 annually in the future...
...face of a weak economy, corporations are cutting back on their direct donations to nonprofit groups in favor of what they call "cause-related marketing programs." Businesses with products closely tied to the interests of a nonprofit organization can profitably target environmentalists and even help recruit new members for the green organization. These new members in turn can become loyal customers. Orvis, which markets fly-fishing and hunting equipment, donates nearly $500,000 to groups that support wildlife and clean water, ranging from Trout Unlimited to the Ruffed Grouse Society...
...even well-informed, well-equipped teenagers engage in high-risk sexual activity. "The strategic mistake we're making is to assume that more knowledge and greater access to condoms are going to change high-risk behavior," says Stan Weed, 48, director of the Institute for Research and Evaluation, a nonprofit laboratory in Salt Lake City. "Teens approach sex in neither a logical nor a rational...
...sorry state of birth control in America is underscored in a report prepared by the Population Crisis Committee, a nonprofit research group based in Washington. The committee found not only that Americans have fewer contraceptive options than their counterparts in most developed countries, but also that contraceptive devices are more expensive and more difficult to obtain in the U.S. than in some parts of the Third World...
What convinced Scott was an article in Zillions, a consumer report for kids that evaluates everything from peanut butter to video games. The bimonthly magazine (circ. 250,000) is published by the nonprofit Consumers Union, which has been doling out advice to adults in its Consumer Reports for the past 55 years. The difference is that Zillions delivers buying tips with savvy humor and snazzy graphic designs and that the products are tested by an unusual group of experts: the kids themselves. Says Peggy Charren, president of Action for Children's Television: "Zillions figured out how to attract youngsters...