Word: nonprofitability
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...shoemaker Reebok has signed its own precocious pitchman, Mark Walker, who is all of 3 years old. Reebok features Walker on its website, reebok.com where in a video clip he nails 18 straight shots into a basket set up in his family's garage. Jim Thompson, president of the nonprofit Positive Coaching Alliance, calls the clip innocent and sweet. But he considers "creepy" another spot, in which Walker stares into the camera and declares, "I am Reebok." The company says it is merely showcasing Walker's skills and is thrilled with the 660,000 hits the clip received in June...
...Harvard’s most recent donation will go directly to HASI while the remaining $250,000 will support the Boston Youth Fund, a federally initiated nonprofit organization that provides Boston young people with a variety of summer jobs on city beautification projects...
...good news: a few long-term-care centers are starting to incorporate diversity training that includes discussion of sexual orientation. Rainbow Train, a Seattle-based nonprofit agency, has conducted staff sensitivity training on gay issues at 12 local organizations providing long-term care for the elderly...
...good report card this month. Last fall, with most of the city's students testing well below state averages in reading and math, Philadelphia's assertive new schools chief, Paul Vallas, handed over control of 45 of the city's worst schools to seven private operators, including nonprofit organizations, universities and, most controversially, three for-profit companies. Now that the school year is ending, everyone is looking to see how the newcomers have done. Vallas has already given privatization a qualified endorsement by reaching agreements with six of the seven managers on contract terms for next year. This week...
...about everything from family to finances. "We try to get a couple to note and become aware of strengths, so that when they get into problems down the road, they don't start thinking they married the wrong person," says Harriet McManus, who with her husband Mike runs a nonprofit group called Marriage Savers based in suburban Washington. Couples like the Ruffners sing their mentors' praises. Says Andy: "If anything, the experience just reaffirmed all the reasons why I wanted to marry Kaet." --By Paige Bowers