Word: nonprofitability
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...much money is being raised through corporate marketing efforts that traditional philanthropists--nonprofit groups that rely on corporate giving--are beginning to feel threatened. "They worry that if companies are spending marketing dollars this way, they will be reluctant to spend philanthropic dollars as well," says Jerry Welsh of Welsh Marketing, who pioneered cause marketing at American Express in the 1980s...
...strategic void." The 35-year-old Christian operator is not forsaking God for Mammon, but is seeking to fill that vacuum and lead the religious right to the promised land of real electoral power. Yes, Reed built the coalition into a prominent faction within the party, but as a nonprofit advocacy group, it was barred from out-of-the-closet electioneering. It also proved frustratingly ineffective in influencing postelection governance. Reed's ambitious corrective: while keeping a seat on the Christian Coalition's board, he will launch a political consulting firm, Century Strategies, that will bring forth candidates who adhere...
...Honeywell Inc. proposes to mobilize 8,000 employees to serve as mentors to grade-schoolers, recruit 4,000 volunteers to work with the nonprofit Habitat for Humanity (best known for employing Jimmy Carter as an occasional carpenter) to build affordable housing and talk 1,000 more retirees into working in various children's programs. Honeywell's contribution to educational programs is $20 million...
...Kimberly-Clark will spend $2 million to help build 37 playgrounds nationwide. The company and a nonprofit contractor named KaBoom! have set up design sites where children can draw or model in Play-Doh the kind of playground they would like. Parents, Kimberly-Clark volunteers and the contractor will work to get the playgrounds built...
Despite the company's tremendous success, Rauner said he expects to work there for about another decade before moving on to do other work in the nonprofit sector. He is also considering entering the political arena...