Word: nonprogramming
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Dates: during 2000-2009
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Still, if you think TV shows have less "show" and more ads than than they used to, you're right. The amount of "clutter"--the industry term for commercials, promotional messages and other nonprogram content--in prime-time network shows has grown from 13 min. 26 sec. in 1992 to an annoying 16 min. 8 sec. in 2001, according to the annual surveys commissioned by the American Association of Advertising Agencies and the Association of National Advertisers. So far, that total is not rising this fall. Network executives insist they have no intention of taking advantage of the ad boom...
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