Word: nonsecular
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Dates: during 1960-1960
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Established in 1955 by Don Giacomo Alberione, now 75, founder of the Society of St. Paul, a progressive order that uses such modern means as movies, radio and TV to spread the word of Christ, Cosi competes on nonsecular terms. By its low price-Cosi sells for 50 lire (8?), about half the going rate-and by a vigorous door-to-door selling campaign, the Daughters of St. Paul say they have pushed the magazine's circulation to 300,000, respectably close to the two leaders in the crowded Italian women's field, Grazia and Annabella, each with...
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