Word: nonstreak
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...With $300 borrowed from loan sharks-at 24% interest-Charles and his older brother Joseph joined forces with a chemist named Charles Lachman, who was to become the l in Revlon. Working out of a rented room on the West Side, the three began making a creamy, opaque, nonstreak nail polish that Lachman had developed. Initially, they sold to beauty parlors, which were then enjoying a boom because of the popularity of the permanent wave. By 1941, Revlon was selling to nearly all the nation's estimated 100,000 beauty salons. Before long, the company also was offering women...
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