Word: nontobacco
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...physical fitness and restrictions on smoking in many restaurants and offices do not make business easy for industry executives. It comes as no surprise, then, that tobacco makers are aggressively diversifying. Philip Morris and R.J. Reynolds, which together account for 67% of total industry sales, have recently made major nontobacco takeovers. In June Reynolds agreed to buy Nabisco Brands, which makes scores of food products, including Oreo cookies and Ritz crackers. Three months later, Philip Morris announced that it would acquire General Foods, one of the largest U.S. food companies and a producer of such goods as Maxwell House coffee...
...best-selling cigarette brands (Camels, Winston and Salem), posted record sales ($495 million) and earnings ($36.4 million) last quarter. Still, profits were not much more than a millimeter above the same quarter in 1967 ($35.8 million) and, notably, much of the increase was earned in the company's nontobacco business (including Chun King foods, Vermont Maid syrups...
...Heard, in the Senate Commerce Committee, from the director of a New York State cancer-research hospital, Dr. George E. Moore, that his institute is experimenting with "nontobacco cigarettes made of lettuce, cabbage, catalpa [a tree leaf], papaya and paper...
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