Word: nonzioli
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Dates: during 2009-2009
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...Hunger may not have the cinematic ring of An Inconvenient Truth, but its sponsors clearly hope that their appeal to Gore will do for malnutrition what his 2006 documentary did for climate change. "Gore is one of the most famous and media-savvy people on the planet," says Juan Nonzioli, creative director of the Shackleton Group, the advertising firm that designed the campaign for Action Against Hunger. "Just as he has used that power to raise awareness about climate change, we're asking that he use it for our campaign against hunger...
...Gore has yet to respond, according to Action Against Hunger. "We hope that when we launch the U.S. campaign, he'll invite us for a meeting," says Nonzioli. "That would be great." But at his office in Nashville, a spokeswoman for Gore said he was currently busy with stimulus-package discussions. "They want him to put aside climate change and switch to world hunger?" she asked, somewhat incredulously. Informed that the organizers hoped he would add the issue to his list of concerns, she conceded a bit. "It's quirky, but I have to admit it's a good idea...
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