Word: norcross
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Dates: during 1970-1979
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...other, nontraditional choices arrayed before me have become countless; the themes seem to get more varied every year. The designers and versifiers at Hallmark, Rust Craft, Norcross have seen to that. Hallmark alone comes out with 1,000 new designs for Christmas every year. There are special cards for black grandfathers and for soul sisters. Worried about ecology? A Chicago company sells 300 designs printed on recycled paper. Got expensive tastes? Bloomingdale's in New York City offered a reproduction of Renoir's Le Moulin de la Galette at $183 for a box of 100. (It was sold...
Despite a host of professional critics, who call him a charlatan, Cole has garnered some support. Says Keith Norcross, consultant surgeon at Birmingham's Royal Orthopedic Hospital: "Dr. Cole has shown great courage. He's filling a gap left by the medical profession. The women helping Dr. Cole should be given all our praise for what they are doing. They have a generosity of spirit, compassion and understanding...
Hallmark, American Greetings, Norcross and other card companies know precisely what they are doing. With the help of market research and psychological expertise, they have isolated no fewer than 3,000 "sending situations," that define the basic religious and emotional needs of both sender and recipient. One card, for example, is designed to calm the nervous traveler with best wishes "from takeoff till landing." Another transmits to a permanent invalid "loving thoughts of you"−tactfully avoiding the conventional "get well quick." CONGRATULATIONS ON YOUR NEW PAD, says a card for blacks, THERE GOES THE NEIGHBORHOOD...