Word: norcross
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Dates: during 1990-1999
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DETROIT STRIKES BACK Chrysler has become the most aggressive U.S. automaker in putting these retailing ideas to work. The company angered many of its dealers by giving CarMax a franchise to sell new Chryslers, Plymouths and Jeep Eagles in Norcross, Georgia, beginning next month. Chrysler is also testing a new-car dealership called MidPark Jeep-Eagle in Dallas, where the fixed-price vehicles carry discounts of $1,800 to $2,000 below the manufacturer's suggested retail price. "People appreciate a low-pressure place that offers a fair price," says MidPark co-owner Jim DeWolfe. That spreading realization could soon...
Those who say that the parades are too gaudy and grand might, for example, consider them as acts of contrition. "We are overreacting a bit," says Troy Putman, an accountant in Norcross, Ga., "but patriotism is such a great alternative to what we have had. A major reason for the overreaction is that we are looking over the shoulders of the gulf soldiers and giving delayed honors to the Vietnam veterans...