Word: norcrosse
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Hallmark, American Greetings, Norcross and other card companies know precisely what they are doing. With the help of market research and psychological expertise, they have isolated no fewer than 3,000 "sending situations," that define the basic religious and emotional needs of both sender and recipient. One card, for example, is designed to calm the nervous traveler with best wishes "from takeoff till landing." Another transmits to a permanent invalid "loving thoughts of you"−tactfully avoiding the conventional "get well quick." CONGRATULATIONS ON YOUR NEW PAD, says a card for blacks, THERE GOES THE NEIGHBORHOOD...
...dressing." With such cards for holidays and for just about any other occasion as well, Cleveland's American Greetings Corp. is the fastest-growing company in the U.S.'s $800 million-a-year greeting-card industry. The trade's five biggest companies-Hallmark, American Greetings, Gibson, Norcross and Rust Craft-have a steady annual increase in sales. American Greetings alone is growing almost 14% a year, this year will have record sales of $94 million...
Penn should offer less resistance than the Tigers. The Quakers threaten in only four events--the dive, with league champion Fred Fox, the fly and 220-yard freestyle, with Fred Norcross, and the backstroke...
...Summary: 400-yard medley relay--Won by Harvard: Murray, Stanley, Perilman, and Boeckeler; second, Pennsylvania: Kuhl, Sieck, Norcross, and Barthel-Rose. Time--4:10.0. 220-yard free style--Won by Ulbrich (H); second, Seaton (H); third, Arndt (P). Time--2:17.8. 50-yard free style--Won by Zemo (H); second, Winthrop (H); third, Crosby (H). Time--23.9. Dive--Won by Gorman (H); second, Stone (H); third, Fox (P). 80.22 points. 200-yard butterfly--Won by Hammond (H); second, Mahoney (H); third, Hill (P). Time--2:28.6. 100-yard free style--Won by Mischner (H); second, Winthrop (H); third...
Died. Frank Gimmons Leavitt, 62, bewhiskered, massive (5 ft. 11 in., 317 lbs.) "Man Mountain Dean" of U.S. wrestling; of a heart attack; in Norcross...