Word: nordhoff
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Dates: during 1950-1959
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...million on these cars-about $150 million on the Corvair, $100 million each for Falcon and Valiant, $350 million for the "bigger" compacts. How well this huge gamble pays off will affect not only Detroit, but automakers and buyers round the world. Says West Germany's Heinz Nordhoff, president of Volkswagen, with some understatement: "1960 will be the most interesting year in the history of the U.S. automobile industry...
Volkswagen also turned in a happy annual report. Sales in 1957 are expected to top two billion marks (more than $476 million) for the first time. This week, as Managing Director Heinz Nordhoff celebrates his tenth anniversary on the job, Volkswagen will roll out its 2,000,000th car. Other West German automakers are also picking up speed. Production in 1957 hit 1,210,000 cars, and almost half-585,000-were exported...
They did. As Volkswagen Maker Heinz Nordhoff said, "From then on, things went." Elected to the Bundestag as a Christian Democratic Deputy in 1949, Erhard took over the Economics Ministry in Konrad Adenauer's first Cabinet. He prodded, exhorted, bullied, preached productivity and sleepless enterprise as the ticket to German recovery. He offered generous tax concessions for enterprisers who would build new plants, other tax inducements to those who could sell their products abroad. He used his power to reduce tariffs and import quotas to beat down the raw-material prices for Germany's expanding factories, boldly encouraged...
...small foreign car that is selling well in the U.S., and Volkswagen's Boss Heinz Nordhoff summed up the reason: "The longer and sleeker they build them in the U.S., the better we like...
...Vatican, Germany's go-getting Automaker Heinz Nordhoff (TIME, Feb. 18, 1954) had a private audience with Pope Pius XII, a friend of Nordhoff's ever since the Pope was a papal nuncio in Berlin. Good Catholic Nordhoff presented His Holiness with a flashy new Volkswagen station wagon with a red body and black suntop...