Word: nordhoff
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...People's Car. Nowhere is the resurgence of German men and machines more evident than in Germany's No. 1 auto company, Volkswagenwerk GMBH, and its boss, Heinz Nordhoff, 55, a compact (5 ft. 10½ in., 165 Ibs.) man with the steady eyes of a production whiz and the courtly manners of a diplomat. Six years ago, both Nordhoff and Volkswagen were part of the wreckage as Germany itself lay in the gutter of the world...
...virtually hand-tooling a few vehicles for the British occupation army. Falling bricks were a constant menace; live wires lay tangled in the mess. The British occupiers offered the remains of the equipment to British automakers and other businessmen of the Commonwealth. They all turned it down. Says Heinz Nordhoff: "Volkswagen didn't even smell good enough for the Russians," whose occupation zone begins only ten miles away...
...Nordhoff looked little better than the plant. A lifelong automan, he had risen to the top in General Motors' German subsidiary, Adam Opel, A.G., and bossed its big truck plant during the war. At war's end, he had lost his job, his money and most of his belongings. Gaunt and hungry, Nordhoff scraped along for two years on handouts from friends; because he had been a top executive, he was forbidden to work in the U.S. zone at anything except manual labor-and even such jobs were not to be had. But the British asked...
...first white settlement in Australia (established in 1788) graphically records a couple of cat-lashings, three deaths, a stabbing, a few larcenous interludes, and even a twin-bill keelhauling. All the same, there are too many becalmed stretches when hardly anything happens. Based on a novel by Charles Nordhoff and James Norman Hall, the script is a sort of reefed-in version of Mutiny on the Bounty. Instead of Clark Gable there is Alan Ladd, an actor who, even in the squalor of a windjammer's brig, carries himself as if he were wearing a dinner jacket under...
With his daily output at 700 cars, up 165 from last year's average, Nordhoff has set a new goal. By adding a third production line, he hopes to boost daily output to 800 cars by year's end, is aiming for Volkswagen's millionth postwar...