Word: nordhoff
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...Spotty Picture. Germany's first-quarter sales and production are 25% below the same period of a year ago. Crash efforts have been weak, as when VW reintroduced its mini-priced model at $1,121, christened by President Heinz Nordhoff, "the Economic Crisis Beetle." And springtime is not expected to bring relief. Germans, after seeing their economy crumble thrice in two generations, have nervously watched tax, interest and insurance rates rise, and unemployment surpass job openings...
...game. Sales of G.M.'s small, $1,360 Opel Kadett soared 28% last year, after a 6% drop in 1965. Ford last September successfully reintroduced its $1,322 Taunus 15M, a model it had dropped in 1959. When his 1200 gets into full production, Volkswagen's Nordhoff plans to skip the rich U.S. market, which accounts for 25% of VW's sales, export it only to other countries "where the money does not roll as freely as before...
...will introduce a bus with "all the comforts of first-class air travel." The company is rushing work on a $75 million plant that will double Daimler's truck capacity. And Daimler-Benz General Director Walter Hitzinger, 56, met recently in Frankfurt with Volkswagen's Heinz Nordhoff to discuss an increase in the "cooperation" that began in October when VW paid $20 million to become the major partner in Daimler's Auto-Union subsidiary...
Volkswagen Chairman Heinz Nordhoff and Citroën's Pierre Bercot have both expressed alarm at growing competition from "American giants" in the European market. Fiat's Chairman Vittorio Valletta has openly called for a cartel of European producers, and Renault's President Pierre Dreyfus favors government protection against the U.S. subsidiaries...
Taking a tip from pizazz-minded Detroit, Nordhoff has also brought out a 15005, which has more chrome trim than the standard 1500 and a 66-h.p. engine (v. the standard's 54 h.p.). So far, Nordhoff has not shipped any of the bigger Volkswagens to his best export market, the U.S.-though some have been brought in by returning tourists. He is in no hurry. Even without the new model, Volkswagen's sales in the U.S. rose 25% in 1963's first half, to 121,884 cars. Besides, demand for the 1500 is so great elsewhere...