Word: nordictracks
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Dates: during 1990-1999
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They are somewhat nonplussed by what greets them. Someone is watching the Rodney King drama unfold on cable TV, while someone else listens to an Eddie Murphy hit and another works out on a NordicTrack. One of the defenders makes a placatory gesture, offering the intruders a Cuisinart. Down the hall, a captive is being tortured by electric shock, his tormentor chatting amiably with him in American slang between jolts...
Most shoppers, however, won't make any big purchases this year until they get a bargain. Last week Shelley Draheim and her husband Jim looked longingly at a $300 NordicTrack exerciser but said they probably would not buy the machine unless it goes on sale. "It's something that would be good for us long term," says Draheim, a research director for the Chamber of Commerce in Omaha, Nebraska. "But what we spend on it is money that doesn't buy groceries." Also watching every buck is Anne Branigan, a Chamber of Commerce colleague whose husband recently lost...
Bush sets the coffee machine for 5:15 every morning. He serves the toasted bagels. The couple read the New York Times and the two Houston newspapers, sample the world and local TV headlines. Then he heads for the third floor for half an hour on the NordicTrack (jogging is out because of a lame hip) and a verbal massage from his friend Rush Limbaugh over the wide screen. In the shower he takes down an old-fashioned shaving brush and mug and lathers up. The equipment "tells you something," he says. But he shaves in the shower with...
...more than 20 different upper-body exercises. Built to look like classic office furniture, the power chair has foldaway exercise handles and "cashmere-like" fabric. The price: $1,199 for the deluxe model and $499 for one more suitable for junior executives. The power chair is made by NordicTrack, which is best known for machines that simulate cross-country skiing...
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