Word: nordstrom
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Dates: during 1990-1999
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George Karl (2) Nordstrom in the tailored look Seattle SuperSonics of Hart, Schaffner & Marx and the executive attire of Joseph Abboud...
Such mistakes have taken their toll through the departure of some once-loyal customers, particularly those with an eye for the latest trends. Tara Feinstein, 35, a free-lance journalist, recently browsed the aisles of a Nordstrom store in Woodland Hills, California, shopping for clothes for her three-year-old son. She walked out with two $20 T shirts and a sense of disappointment. "I remember being very excited when Nordstrom came to Southern California in the 1980s, and I shopped there exclusively," she recalls. "Now, when I think of Nordstrom, I picture brown and drab...
Disenchantment like that mocks the company's goal of serving shoppers through a lifetime of wardrobe changes. The ideal Nordstrom customer may begin by buying turtlenecks and T shirts as a teenager and graduate to a $1,800 Donna Karan suit or a $3,000 Valentino gown as the years go on. And, oh, the convenience! Salesclerks are free to go from department to department to help you pick out a head-to-toe ensemble. Nordstrom salespeople average an industry-leading $29,000 a year in base pay and commissions and are regarded as entrepreneurs with their own clientele...
Furthermore, service is costly; so Nordstrom must find a way to generate more sales from all its stores if it hopes to turn profits around. Besides massaging long-time customers, Nordstrom is trying to attract choosy new ones by paying more attention to refreshing its fashions. Pete Nordstrom argues that last year's shifts in placement have made it possible for the company to respond more swiftly to the latest trends. And he takes comfort from what happened in the early 1980s, when Nordstrom shook up customers by bringing in Liz Claiborne lines and moving other brands around. Although disruptive...
...Nordstrom will look like a different company six to 12 months from now," predicts Jennifer Black Groves, who tracks the retailer for Black & Co. in Portland, Oregon. "Management has suffered through a very difficult time, but will come out of it much wiser. They are again listening to their customers." This time, the entire store could be riding...