Word: nordstrom
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Dates: during 2000-2009
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...measure of how Europe is changing that Funky Business authors Kjell Nordstrom and Jonas Ridderstrale, professors at the Stockholm School of Economics, are considered radical prophets of consumerism. Their message is hardly new in the heartland of capitalism, the U.S., but it is a revelation in Sweden, where the state-led economy has long held sway. Nordstrom and Ridderstrale claim that in the new wired world, employees and consumers, not capitalists, hold the real power. The only unique asset companies have, they say, is the brainpower of their employees. The corporation is us, the means of production ours. Demand seldom...
...Nordstrom and Ridderstrale call their dream firm Funky Inc., a company that is horizontal, small and open. Job descriptions and work teams are temporary, and business rivals can sometimes be partners. Funky Inc. is also extremely focused, providing only one or a few goods and services--those it does best. But it won't hesitate to enter a variety of industries--not unlike Richard Branson's Virgin brand. Success in markets dominated by consumers and brands, the authors claim, comes not from taking on competitors head on, but from staking out new territories away from the herd. "The dirty little...