Word: norio
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Sony's Hollywood foray began, as so many sour business deals do, with bold rhetoric and grand strategies. Norio Ohga, the part-time symphony orchestra conductor who has been Sony's CEO since 1989, believed in a "synergy" between Sony's core business, producing "hardware" such as VCRS and camcorders, and Hollywood's "software" -- movies. Owning a studio, Sony thought, would help give the company the clout to set the industry standard for the next generation of digital video technology. In the early 1980s Sony's Betamax format of analog videotapes lost out to VHS, so Sony was determined...
...which begs the question: Who needs it? "We'd like to introduce the MD to the industry as a successor to cassettes," says Sony president Norio Ohga. That sounds a lot like what the company said only last fall as it introduced the digital audio-tape Walkman. But now Sony argues that there is room for both DAT, aimed at hi-fi fetishists, and MD, whose lower price, smaller size and ease of use should appeal to the masses. Provided, of course, the masses will pop for yet another audio device...
...world's largest producers of what the entertainment industry calls "software" (movies, video and recorded music). Built on chairman and founder Akio Morita's devotion to technical innovation, Sony is diversifying into cultural products as the patriarch, 68, gradually hands over control of the company to president Norio Ohga, 59, an accomplished musician. While electronic goods account for 84% of Sony's current sales, the addition of Columbia will give the company a 60-40 split between hardware and software. Says Gordon Crawford, a senior vice president at Capital Research, a Los Angeles investment firm: "Sony has seen , that...
...unit's creative output. "CBS always treated us like a stepchild, a little, dirty urchin," says Yetnikoff, "but Sony gives us respect. The important thing is, they like the artists and the business. They understand it's more important for me to take Bruce Springsteen's call than Norio Ohga...
Last month, a young Japanese adventurer named Norio Suzuki went to Lubang to hunt down Onoda. When the two men finally met in a remote jungle clearing, the lieutenant laid down his condition: "Only in case my commanding officer rescinds my order in person will I surrender." Last weekend Suzuki returned to Lubang accompanied by former army Major Yoshimi Taniguchi, 63, a Kyushu bookseller who had been Onoda's last military superior. Dressed in a shapeless cap and a tattered uniform and clutching his old regulation infantry rifle, Onoda stood at attention as Taniguchi read out an Imperial Army...