Word: normal
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What can TRAITS explain that normal demographics don't? De Marchi: Let me use the flu shot for an example. You'd think that people who had gotten the flu a lot or had a bad flu experience would get the vaccine every year. They didn't. Experience alone had no effect on whether you get the flu shot. But if you factored in whether someone was risk averse (they didn't want the flu again) or altruistic (they cared about infecting other people), then you could predict who would get a flu shot...
...every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether you got the flu shot, how you feel about gay marriage, your political involvement. We used 30,000 individuals who filled out surveys to predict how people make decisions...
...heavy bodies may have a different makeup of gut bugs than thin ones. The gut microbiota of obese mice has been shown to have significantly more of one main type of bacteria called Firmicutes and fewer of another kind called Bacteroidetes (both types populate human guts as well); in normal mice, the distribution is the opposite. Jeffrey Gordon at Washington University in St. Louis, Mo., who conducted the previous research, experimented again with mice for the new paper. This time, however, he and his team used human microbiota to colonize mouse guts and then fed the rodents the equivalents...
...fifth-set overtime situation that seemed to be stretching into the length of a normal set, Yale’s Cat Dailey lined up and drove in a final kill to end the frame, 19-17, and give the Bulldogs (18-4, 8-3) a 3-2 victory...
...prone to eating your feelings of sadness about this season’s end, look no further than Sweet Cupcake’s Season Finale promotion! Throughout the day today, Sweet will be offering cupcakes with various Mad Men related images plastered on top of their otherwise normal cupcakes...