Word: normalization
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Dates: during 1930-1939
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...Bradstreet reported a sharp gain in retail buying. Housewives, who had lofted department store sales in August 16% above the 1932 level, were flocking back to the counters; the downward sweep of the long-delayed normal summer slump seemed to be flattening out. Best buying was in the Midwest and on the Pacific Coast. Said D. & B.: ''No small part of the maintenance during the last few weeks of the headway made during the spring and summer months is attributable directly to the relentless enterprise of the NRA. . . . There has been no abatement in the rise of employment...
...salary reductions for high executives of borrowing railroads, Pennsylvania R. R. promptly paid off the last instalment of its electrification loan. When Coordinator Eastman set $60,000 as a proper salary for a big railroad president, Pennsy hired special accountants to prove that present salaries in terms of the "normal" 1913 dollar were actually lower than they were 20 years ago. President Atterbury's $103,883 wage was shown to be worth a mere $55,700 in 1913 money. Nevertheless, President Atterbury last week was moved to wire Coordinator Eastman that he had taken...
...decline in normal residential construction in America in 1932 was about 90 per cent below 1928 and the indications are that this year's figures will be even less. Industrial and commercial construction is way down...
Broadly speaking, there are two classes of products in manufacturing--those that are consumed immediately and destroyed and those of a durable character which are relatively permanent and are destroyed only by wear or accident. In normal times the output of each is about equal but during depressions the decline in necessities of the moment is much less than in durable goods. Thus consumable products, according to the Federal Reserve Board, showed a 32 per cent decline in the low month of 1932 as compared with 1929, while the durable goods declined 80 per cent...
...gross for division among half a dozen or more partners. A tax of 5% of gross would take one-third of its profits. Worse off would be larger houses which do a large "wire" business (execute orders transmitted by out-of-town members, receiving only one-half of the normal commission for their services). Worse off too would be oddlot houses, who specialize in furnishing lots of less than 100 shares for small purchasers, do roughly one-third of the business transacted on the Exchange. Wire houses and oddlot brokers are able to turn far less than 15% of their...